Why is a transparent LED display called 'transparent'?

It is called 'transparent' not because the screen itself is invisible like clear glass, but because of its 'high transparency rate' (light transmission).

The reasons are:

1. Grid/Strip Structure: Unlike traditional solid cabinets, transparent LED screens use a strip or grid design. There are significant gaps between the LED bars, allowing light and sightlines to pass through.

   
   

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3. Minimalist Design: It lacks a bulky rear enclosure or mask, reducing visual obstruction.

   
   

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5. Visual Integration: When displaying black content or when turned off, the viewer can clearly see the objects behind the screen (e.g., the building structure, merchandise, or scenery). This ability to blend the digital image with the physical background is what defines 'transparency.